Description
Temporarily out of stock
Title: Consuming Instinct, The: What Juicy Burgers, Ferraris, Pornography & Gift Giving Reveal about Human Nature
Author: SAAD GAD
Format: HARDCOVER
Publication date: 15/06/2011
Imprint: PROMETHEUS
Price: $35.00
Publishing status: Active
Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?
How does the fashion industry play on our innate need to belong?
The answer to all of these intriguing questions is the consuming instinct, the underlying evolutionary basis for most of our consumer behaviour. In this highly informative and entertaining book, Dr.Gad Saad, the founder of the vibrant new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers.
ISBN: 9781616144296
Pages: 340