Description
Temporarily out of stock
Title: I’m Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
Author: MUNSTER MORTEN
Format: PAPERBACK
Publication date: 11/03/2021
Imprint: LAURENCE KING
Price: $25.00
Publishing status: Active
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
ISBN: 9781786279484
Weight: 340g
Dimension: 210mm X 140mm
Pages: 304