Description
Temporarily out of stock
Title: Power of Persuasion, The: How We’re Bought and Sold
Author: LEVINE ROBERT
Format: PAPERBACK
Publication date: 15/02/2006
Imprint: grirev
Price: $31.00
Publishing status: Active
‘An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other – and how and why they work (or don’t)…The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of “Friends”, you’ll know where to turn’ – Slashdot.org. ‘If you’re like most people, you think advertising and marketing work – just not on you. Robert Levine’s “The Power of Persuasion” demonstrates how even the best-educated cynics among us can be victimized by sales pitches’ – “The Globe and Mail”. ‘Levine puts [his] analysis in the service of his real mission – to arm the reader against manipulation’ – “The Wall Street Journal”.’This wonderful book will change the way you think and act in many realms of your life’ – Philip Zimbardo former president, American Psychological Association.
ISBN: 9780471763178
Weight: 362g
Dimension: 235mm X 157mm
Pages: 288